The Boyd Coddington Touch On a 1940 Ford Deluxe
During the immediate pre-War World II years, the long dominance of the Ford Motor Company in the realm of low-cost transportation for the masses had been substantially eclipsed by Chevrolet, Plymouth, and a host of offerings from now vanished companies, as well as inexpensive models put on the market by those prestige marquees that had survived the Depression-even lordly Packard had a 1940 model that checked in at the sub-$900 range. The young couples and working singles in the “starter car” market, as well as salesmen on a tight expense account, would have found this 1940 coupe every bit as attractive as earlier buyers had found Henry Ford’s Model T, Model A, and 1932 V-8. If employment had been steady, they might even have opted for the “Deluxe” trim package this specimen started out with, before Boyd Coddington added a new dimension to the word. Interestingly enough, there was a particular breed of “salesman” that could have afforded a lot more car, but still stuck with the ’40 Ford as an ideal vehicle for their chosen enterprise.
Although national Prohibition was seven years in the past by this last full peacetime year, the manufacture and sale of alcoholic beverages was still illegal in much of the South, and the lightweight, nimble little Fords with their flathead V-8s were the car of choice for the guys delivering bootleg via the winding back roads of Appalachia. They might not have gone in for the deluxe trim package, but they would have loved the hot rod upgrades like the LT 1 Chevrolet engine, mated to a GM 700R4 transmission and Magnaflow exhaust, that Boyd dropped into this meticulous Ford.
The effect of the Boyd Coddington touch on the 40 coupe was to emphasize its clean-lined no-frills simplicity, while at the same time lending it a sophistication its original clientele would never have expected. It’s all in the details: a subtle four-inch body stretch, shaved-off door handles, frenched headlights, a de emphasis on chrome except for one tasteful slash along the waistline, and a superbly sophisticated set of five-spoke Boyd Coddington billet aluminum wheels. If Ford could have offered this car in 1940, the market for that low-end Packard might well have evaporated.
1940 Deluxe Build Sheet
- BODY: 1940 Ford Deluxe Coupe
- CHASSIS: Boyd Coddington Pro-Ride
- ENGINE: LT I Chevrolet V-8
- TRANSMISSION: GM 700 R4
- WHEELS: One Off Custom Boyd Coddington wheels, 15″ front and 17″ rear
- TIRES: Goodyear tires
- REAR SUSPENSION: Corvette
- FRONT SUSPENSION : Ford power steering