FOR IMMEDIATE RELEASE
Boyd Coddington Jr.
KANSAS CITY, MO.- November 21, 2014 — Boyd Coddington’s Garage®, which has been a leader in the aftermarket hot rod and vintage wheel industry for more than 4 decades, announced today that it is launching Boyd Coddington’s Detail Garage®, a new automotive specialty line of car care products. The Detail Garage offers consumers access to professional grade car waxes and other detailing products that have typically been available only to specialists in the industry.
“We are proud of all of the products and feel the auto retail marketplace is an ideal arena for us to introduce the Boyd’s brand name to a new consumer audience.” Said Boyd Coddington, Jr. “Our research and development, coupled with our partnerships with the industry’s top professional detailers, has resulted in some of the best products available anywhere in the world. I am excited about the growth potential.”
The Boyd’s Detail Garage® line will debut with six innovative new car care products: Hyper-Gloss™ a pure Brazilian #1 Carnauba Wax, Show Prep™ Auto Shampoo, Hot Rod Metal Polish™, Show Prep™ Exterior Quick Detailer, Show Prep™ Interior Quick Detailer and Boyd’s Leather Conditioner. Retail prices range from $29.99 to $19.99, adding a new ultra-premium price point for retailers in the retail car-care industry.
Each product is designed to maximize the brilliance and gloss and the results consumers crave. Early customer feedback has been extremely positive. The line will initially be marketed through specialty retailers, who are being educated them on the products. A national advertising campaign is currently in development.
About Boyd Coddington
Boyd Coddington Jr. continues the legendary Coddington dedication to innovation, quality and design. As an originator and a pioneer in the hot rod and custom wheel industry, the Boyd Coddington Companies have never lost focus on building the finest and most technically advanced products. With a long heritage in the hot rod and custom markets, Boyd Coddington’s Garage® will continue to deliver uncompromising quality to the customer.
The Boyd Coddington’s 2015 Detail Garage® catalog of products and accessories are available at Boyd Coddington 2015 Detail Garage catalog. Or to order direct, visit www.boydcoddingtonsgarage.com or call 855-952-0700.
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