Boyd Light 36?
One of the more unusual hot rod orders to roll into and out of Boyd Coddington’s Garage, beer maker Anheuser-Busch placed an order to help promote their Bud Light brand. Boyd Sr. immediately took up the challenge, noting that perhaps the job was right in his company’s line, after allall, “We’re all about quality, tradition, and fun,” he remarked, “and so is Bud.” Still, the process for deciding just what kind of hot rod to build was unlike anything Boyd and his crew had yet experienced. The design for the Bud Light car would have to be approved by focus groups. The members of the groups were keen on putting the best face forward for the brand, but none of them were automotive types. “It was really pretty exciting,” said Boyd Jr., recalling that he presented twelve drawings that the groups rated on a scale of one to ten. When the review was over, the design was to be based on a 1936 roadster. We tracked down the likely candidate for the conversion, a 1936 Ford Five Window coupe that was hidden away back in the Midwest, configured the following and the Bud Light 1936 Roadster build was underway.
Bud Light 1936 Roadster Specs:
- BODY: 1936 Ford coupe, modified to roadster by Boyd Coddington’s Garage
- CHASSIS: Boyd Coddington Pro Ride
- ENGINE: M&R 383ci Chevrolet, 450 hp
- TRANSMISSION: GM 700R4 automatic
- WHEELS: One-Off Boyd Coddington wheels with titanium anodized center; 15″ front, 17″rear; Goodyear tires
- REAR SUSPENSION: Boyd Coddington rear suspension using Corvette center section/coil over shocks
- FRONT SUSPENSION: Boyd Coddington independent/coil overs
- BRAKES: Boyd Coddington 4-wheel disc brakes
- INTERIOR: Gabe Lopez
The Roadster debuted at an Anheuser-Busch event in San Diego. In six weeks, it went from a beat up old coupe, to a world-class Boyd Built hot rod.
Until next time, Build Responsibly.